It's time for a sports brand that is ethical, inclusive & fair. It's time for a sports brand that doesn't shame people into physical activity but supports them instead.
It's time to put people over profit.
It's time for CONTRA.
We're proud to work with trusted factories in Portugal and Lithuania to produce the CONTRA range.
Statement from Paul
Thanks for joining us! We're really excited about bringing CONTRA to the world.
Although this project has been two years in the making it is still a total experiment. Everything would suggest it isn't possible to create and sustain a clothing brand with the values we're passionate about. It's never been done before.
But with your support we can demonstrate that sports kit can be made in a wide range of sizes. In colours that don't promote gender stereotypes. Using top-quality fabrics, made in European factories that pay fair wages. And with marketing that supports the ordinary person instead of shaming them in to thinking they should be better.
And all the profit will go to parkrun.
Thanks for your support.
Paul Sinton-Hewitt, parkrun founder