Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from contra-movement.myshopify.com (the “Site”).

Background Information

The CONTRA brand is owned by PSH Retail Ltd, (Registered in England and Wales as company number: 11222647).

For the purposes of this Privacy Policy, PSH Retail Limited is the Data Controller.

We may use various service providers so that we can process your data more effectively, for the purposes of this Privacy Policy, these would be considered third-party data processors.

Our designated Data Protection Officer is Russ Jefferys (contactable via info@contra-movement.com).

Questions about this privacy policy may be submitted via info@contra-movement.com or by post to the address below:

CONTRA
13 Holmes Road
Strawberry Hill
Twickenham
Middlesex
United Kingdom
TW1 4RF


Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Device Information

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies - Data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • Log files - These track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels - Electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How We use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

How We Share Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store, and you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.  

We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, or other lawful requests for information we receive, or to otherwise protect our rights.

Your Rights In Relation to Your Data

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Age Restrictions

The Site is not targeted towards, nor intended for use by, persons under the age of 13. If you are not at least 13 years of age, do not access, use, or register on the Site. We do not knowingly collect Personal Information from persons under age 13 (in which case we will terminate and delete your account and all information contained therein) without prior parental consent. Unless we have knowledge to the contrary, we will presume that all personally identifiable information collected by the Site is from persons age 13 and over. By using the Site, you represent and warrant that you are 13 years of age or older.

Changes To This Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@contra-movement.com or by post using the details provided below:

CONTRA
13 Holmes Road
Strawberry Hill
Twickenham
Middlesex
United Kingdom
TW1 4RF